Privacy Policy

Effective Date: 17 June 2025

1. Introduction

IMA (referred to as the “Platform”, “we”, “us”, or “our”) provides AI-powered tools that enable Users to generate, edit, and customize multimedia content, including images, videos, and animations. We act as the data controller and process your Personal Data to operate our AI models, deliver our Services, comply with legal obligations, and pursue legitimate interests such as model training. This Privacy Policy (“Policy”) explains how we collect, use, and protect your Personal Data when you use the Platform.

By accessing the Platform, you agree to this Policy; if you disagree, discontinue use immediately.

2. What Is Personal Data?

“Personal Data” means any information relating to an identified or identifiable individual. Examples of Personal Data we process include:

Category	Examples Specific to IMA
Identifiers	Username, email, Telephone, Discord ID
Account Data	Subscription tier, credit balance
Financial Data	Payment tokens (via third-party payment processors)
Content Data	Input prompt, Reference images, AI-generated outputs, Workflow templates
Technical Data	Model version used, GPU utilization, API call logs
Behavioral Data	Prompt patterns, style preferences, community interactions

We may also process anonymized, aggregated, or de-identified information that cannot be used to identify you.

3. Information We Collect

We collect Personal Data from various sources to ensure a secure and efficient user experience:

a. Information You Provide Directly:

Registration Information: When you sign up, we collect your email address, username, password, and any additional information you choose to provide.
Profile and Content: Information you add to your profile and any content you upload (e.g., prompts, images, videos).
Payment Information: Details required for subscription payments. (Note: Full card details are handled securely by third-party payment processors via tokenization.)

b. Automatically or Indirectly:

Usage and Technical Data: Data automatically collected through cookies, web beacons, and similar technologies, including IP addresses, device types, and browsing activities.
Log Files: Information recorded by our servers regarding your interactions with the Platform.

c. Information from Third Parties:

Third-Party Verification Services: To verify age and identity, we may receive data from trusted third-party providers, which remain stored only with those providers.

4. How We Use Your Personal Data

Your Personal Data is processed for various purposes, including:

Provide, operate, and improve our Platform and Services, including personalizing content and user experience.
Manage your account, maintain security, and communicate important updates.
Process payments and subscriptions.
Detect, prevent, and investigate fraud, unauthorized access, or security incidents.
Comply with legal and regulatory requirements.
With your consent, send marketing communications, which you may opt out of at any time.

Our lawful bases for processing include your consent, the necessity to perform a contract with you, compliance with legal obligations, and our legitimate interests in maintaining a safe and effective platform.

5. Cookies and Similar Technologies

We use cookies and similar tracking technologies to:

Enhance your user experience and remember your preferences.
Analyse usage trends and performance.
Facilitate authentication and secure access.
Deliver targeted communications and advertisements (with your consent).

You can manage your cookie preferences through your browser settings. For more details, please refer to our Cookie Notice.

6. Sharing and Disclosure of Your Personal Data

We do not sell your Personal Data. We may share your data with:

Service Providers: Service Providers: Trusted third parties providing services like payment processing, hosting, content moderation, and identity verification.
Business Partners: Entities involved in facilitating our services, subject to confidentiality agreements.
Legal and Regulatory Authorities: When required to comply with legal obligations, enforce our policies, or protect our rights and the safety of our users.
Corporate Transactions: In connection with mergers, acquisitions, or asset sales, where your data may be transferred as part of the transaction.
Affiliated Companies: For centralized management and operational purposes.

Any disclosure will be limited to what is necessary and will be governed by appropriate safeguards, including contractual terms and, where applicable, international data transfer mechanisms.

7. International Data Transfers

Your Personal Data may be transferred to and processed in countries outside your jurisdiction. In such cases, we ensure that appropriate safeguards (such as standard contractual clauses or binding corporate rules) are in place to protect your data in accordance with applicable data protection laws.

8. Data Security

We implement a range of technical and organizational measures designed to protect your Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. While we strive to protect your data, no method of transmission or storage is completely secure.

9. Data Retention

We retain your Personal Data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our policies. Specific retention periods may vary based on the type of data and legal requirements.

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your Personal Data:

Access your Personal Data.
Correct inaccurate or incomplete information.
Request deletion, subject to legal limitations.
Object to or restrict processing.
Receive your data in a portable format.

To exercise these rights, please contact us. We may require additional information to verify your identity before processing your request.

11. Children’s Privacy

The Platform is intended for users aged 13 and older. We do not knowingly collect Personal Data from individuals under 18. If you believe we have collected data from a minor, please contact us to delete it promptly.

12. Changes to This Privacy Policy

We may update this Policy from time to time. We will notify you of any significant changes by posting the updated Policy on the Platform and updating the “Last Updated” date. Your continued use of the Platform after any changes constitutes your acceptance of the revised Policy.

13. Contact Information

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: official@imastudio.com.